Dr.G.R.Gayathri is currently serving as an Assistant Professor in the department of Commerce and Management Studies, SASTRA Deemed University, Srinivasa Ramanujan Centre, Kumbakonam, with 24 years of teaching experience. She has published several articles in UGC CARE-listed and SCOPUS indexed journals. She has also presented papers and actively participated in numerous national and international conferences. Additionally, she has guided many M.Com and M.Phil students in successfully completing their Project work.