Dr. S. Karthikeyan is an Assistant Professor in the Department of Commerce and Management Studies at SASTRA Deemed University. He holds an MBA and a Doctorate in Management, and brings with him over a decade of academic experience, complemented by five years in the industry. His primary research interests include investor psychology, behavioral finance, artificial intelligence in human resource management, and fintech. These interdisciplinary areas allow him to bridge traditional management disciplines with emerging technological innovations and behavioral insights. He has actively contributed to the academic community by presenting five research papers at international conferences and publishing more than ten articles in reputed peer-reviewed journals indexed in SCOPUS, ESCI, ABDC, and UGC Care. His work reflects a commitment to advancing scholarship that is both theoretically grounded and practically relevant. With his blend of academic rigor and practical industry knowledge, he is dedicated to nurturing the next generation of business leaders and contributing to the evolving landscape of commerce and management studies.